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RIS - Logo by Axertion RIS - Logo by Axertion
Logo for the company I work for, Retail Information Systems.

I went through over 20 concepts before hitting this one which I personally found appealing. Seems like the boss doesn't it like it as much as I do :(

There is a lot of symbolism in this logo, which is why I like it a lot.

Blue = Retail Bag (Retail)

Yellow = Bag handle + the transfer of information into the ring of information.

Dark Grey/Black = The ring representing the never-ending flow of information.

Gray = A series of systems (Systems). Everything is sitting inside of the the "system.

Retail Information Systems.

Tools Used
:bulletblue: Adobe Photoshop (concept prototyping)
:bulletorange: Adobe Illustrator (vector production and final renders)


Feedback would be greatly appreciated :)

You can view the company's previous logo here
Add a Comment:
BlueBumbleBee Featured By Owner Jan 10, 2012
I think it's a really nice logo; the blue square pulls everything together. I'm a newbie at designing logos so I really admire your work. Did you take classes to learn vectoring and rendering or did you learn it yourself over time?
Axertion Featured By Owner Jan 11, 2012  Professional Interface Designer
Thank you :)

Nope, no classes or formal training. I started off using paths in Photoshop, then learned the ropes within Illustrator. Photoshop and Illustrator have similar path functions, they're just in different places (which can be a bit frustrating).

I'd suggest learning Illustrator for heavy vector work as it will be scalable to any size if needed in the future ;)
ahsanpervaiz Featured By Owner Jun 26, 2010  Professional Interface Designer
very nice clean logo
messinmotion Featured By Owner Jun 12, 2010  Professional Interface Designer
Clever one axe.
MusingStar Featured By Owner Jun 1, 2010
I wonder if you had chosen a soft aqua green instead of yellow? Yellow can actually put off a lot of people since it's a bold color. I can understand its use for contrast though, except in this graphic, I think I find it distracting right next to the dark gray ring. I love the design though. Very well done.
Axertion Featured By Owner Jun 1, 2010  Professional Interface Designer
Blue and Yellow are complimentary colors, meaning they look good together. I don't really think green would compliment the logo too well :P
no-preview Featured By Owner May 28, 2010  Professional General Artist
I like NeoSans but not with this icon or maybe the light blue color, another thing ...I didn't like the black color in da icon, I think if u try another color from the same tones would be much better, Try dark gray and use it for the font too.
Kairoko-Itashi Featured By Owner May 28, 2010   Digital Artist
try maybe doing it 3d and glassy?
m1r1 Featured By Owner May 28, 2010  Hobbyist Interface Designer
The old logo has that retro touch to it. I can imagine this new logo, even though stylish and beautiful, become corny and outdated. That's unfortunately what happens and it is very hard to design a timeless logo. But that is a really nice one, Axe. Maybe it has a little too much different colours? I would have made the three light-gray-blue strips the same dark colour as the oval going around the logo. But that's just me and I'm no way a logo designer :D

Songylesq Featured By Owner May 28, 2010  Professional Interface Designer
I lol'd hard to their previous logo, haha :D
Anyways, nice symbol, but typo is really itching my eyes... :)
Go Axe, better luck next time, haha ^^
blottah Featured By Owner May 27, 2010  Professional Interface Designer
It look to much better than the old one. K.I.P man.
eLdIn94 Featured By Owner May 27, 2010   Interface Designer
amazing idea,it's so perfect,very good job + fave =)
Drugi Featured By Owner May 27, 2010  Hobbyist Photographer
Aye mate good logo :)
coreper Featured By Owner May 27, 2010
Looks awesome!
I also like the thoughts behind the logo!
Pinwizkid Featured By Owner May 27, 2010
Not a bad logo mark. I think it comes across as more abstract than perhaps you would like it to. I studied it for a bit before reading your description and didn't see the bag... but that is not necessarily a bad thing. Sometimes good logos are up to interpretation and the forms can mean more than one thing. I find this to be a pretty harmless logo, but some marketing crazies might find it too complicated (believe it or not). Definitely has that modern corporate feel that is popular right now. Type looks good. If I were a real nut about it, I'd say squint your eyes and look at the letters "RETA" and maybe adjust some kerning a bit, but I'm really scraping for suggestions at this point. Nice job.

Also, I used your 3D logo tutorial the other day, thanks for making it!
Axertion Featured By Owner May 27, 2010  Professional Interface Designer
Thank you for your in-depth feedback, its greatly appreciated! I'll definitely see if I can improve upon it with your input :)
JkHx Featured By Owner May 27, 2010  Student
First, Great work !

About the typo etc.. : 3 lines, 3 different information, a good typo, even if personally I would have choose something less rounded, linespacing is correct and everything still readable,

About the logo itself : If blue is a bag and yellow his handle, it's not really visible in my opinion, but what I wanted to say is that I would have see something more simple, without all those shapes, just a simple one, appealing and with maybe more spacing between orientation, although, for me, there is too much different colors, use 2 or 3 colors but there is a confusion here due to the important number of colors, to conclude : I would have seen something less rounded with less colors and with more spacing between shapes, I find that the ideas you seemed to add to this logo does not appear a lot on your logo, try something different I think..

That's only my point of view, and I got some particulars tastes but if it can help :)
Axertion Featured By Owner May 27, 2010  Professional Interface Designer
Thank you so much, this is the type of feedback I'm looking for :)

The boss' seemed to like it a lot at first. Eventually, he told me it just 'wasn't it'.

He said it looks like a seashell and wants it more like this logo I made: [link]

Initially, I wanted to avoid the simple "Retail Bag" as it seems to be an over-abused concept with the representation of "retail".

I really like the flow of this logo, maybe if I close up some of the gaps, reduce the colors and work on it a bit more it will evolve into what he's looking for :)
JkHx Featured By Owner May 27, 2010  Student
About the logo, I think that somewhere he's right, about the seashell, I saw it too :/
But I think that's a good base, with some more work and a little work on colors spaces and shapes/angles you should be great ;)
SmarTramS Featured By Owner May 27, 2010
I like the mark a lot. Great work axe! :)
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Submitted on
May 27, 2010
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