Shop More Submit  Join Login
×




Details

Submitted on
May 27, 2010
Image Size
29.6 KB
Resolution
792×792
Link
Thumb
Embed

Stats

Views
5,193 (2 today)
Favourites
14 (who?)
Comments
20
Downloads
169

License

Creative Commons License
Some rights reserved. This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
×
RIS - Logo by Axertion RIS - Logo by Axertion
Logo for the company I work for, Retail Information Systems.

I went through over 20 concepts before hitting this one which I personally found appealing. Seems like the boss doesn't it like it as much as I do :(

There is a lot of symbolism in this logo, which is why I like it a lot.

Blue = Retail Bag (Retail)

Yellow = Bag handle + the transfer of information into the ring of information.

Dark Grey/Black = The ring representing the never-ending flow of information.

Gray = A series of systems (Systems). Everything is sitting inside of the the "system.

Retail Information Systems.


Tools Used
:bulletblue: Adobe Photoshop (concept prototyping)
:bulletorange: Adobe Illustrator (vector production and final renders)

--------------------------------------

Feedback would be greatly appreciated :)

You can view the company's previous logo here
Add a Comment:
 
:iconbluebumblebee:
BlueBumbleBee Featured By Owner Jan 10, 2012
I think it's a really nice logo; the blue square pulls everything together. I'm a newbie at designing logos so I really admire your work. Did you take classes to learn vectoring and rendering or did you learn it yourself over time?
Reply
:iconaxertion:
Axertion Featured By Owner Jan 11, 2012  Professional Interface Designer
Thank you :)

Nope, no classes or formal training. I started off using paths in Photoshop, then learned the ropes within Illustrator. Photoshop and Illustrator have similar path functions, they're just in different places (which can be a bit frustrating).

I'd suggest learning Illustrator for heavy vector work as it will be scalable to any size if needed in the future ;)
Reply
:iconahsanpervaiz:
ahsanpervaiz Featured By Owner Jun 26, 2010  Professional Interface Designer
very nice clean logo
Reply
:iconmessinmotion:
messinmotion Featured By Owner Jun 12, 2010  Professional Interface Designer
Clever one axe.
Reply
:iconmusingstar:
MusingStar Featured By Owner Jun 1, 2010
I wonder if you had chosen a soft aqua green instead of yellow? Yellow can actually put off a lot of people since it's a bold color. I can understand its use for contrast though, except in this graphic, I think I find it distracting right next to the dark gray ring. I love the design though. Very well done.
Reply
:iconaxertion:
Axertion Featured By Owner Jun 1, 2010  Professional Interface Designer
Blue and Yellow are complimentary colors, meaning they look good together. I don't really think green would compliment the logo too well :P
Reply
:iconno-preview:
no-preview Featured By Owner May 28, 2010  Professional General Artist
I like NeoSans but not with this icon or maybe the light blue color, another thing ...I didn't like the black color in da icon, I think if u try another color from the same tones would be much better, Try dark gray and use it for the font too.
Reply
:iconkairoko-itashi:
Kairoko-Itashi Featured By Owner May 28, 2010   Digital Artist
try maybe doing it 3d and glassy?
Reply
:iconm1r1:
m1r1 Featured By Owner May 28, 2010  Hobbyist Interface Designer
The old logo has that retro touch to it. I can imagine this new logo, even though stylish and beautiful, become corny and outdated. That's unfortunately what happens and it is very hard to design a timeless logo. But that is a really nice one, Axe. Maybe it has a little too much different colours? I would have made the three light-gray-blue strips the same dark colour as the oval going around the logo. But that's just me and I'm no way a logo designer :D

Cheers
Reply
:iconsongylesq:
Songylesq Featured By Owner May 28, 2010  Professional Interface Designer
I lol'd hard to their previous logo, haha :D
Anyways, nice symbol, but typo is really itching my eyes... :)
Go Axe, better luck next time, haha ^^
Reply
Add a Comment: