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Submitted on
May 27, 2010
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RIS - Logo by Axertion RIS - Logo by Axertion
Logo for the company I work for, Retail Information Systems.

I went through over 20 concepts before hitting this one which I personally found appealing. Seems like the boss doesn't it like it as much as I do :(

There is a lot of symbolism in this logo, which is why I like it a lot.

Blue = Retail Bag (Retail)

Yellow = Bag handle + the transfer of information into the ring of information.

Dark Grey/Black = The ring representing the never-ending flow of information.

Gray = A series of systems (Systems). Everything is sitting inside of the the "system.

Retail Information Systems.

Tools Used
:bulletblue: Adobe Photoshop (concept prototyping)
:bulletorange: Adobe Illustrator (vector production and final renders)


Feedback would be greatly appreciated :)

You can view the company's previous logo here
Add a Comment:
BlueBumbleBee Featured By Owner Jan 10, 2012
I think it's a really nice logo; the blue square pulls everything together. I'm a newbie at designing logos so I really admire your work. Did you take classes to learn vectoring and rendering or did you learn it yourself over time?
Axertion Featured By Owner Jan 11, 2012  Professional Interface Designer
Thank you :)

Nope, no classes or formal training. I started off using paths in Photoshop, then learned the ropes within Illustrator. Photoshop and Illustrator have similar path functions, they're just in different places (which can be a bit frustrating).

I'd suggest learning Illustrator for heavy vector work as it will be scalable to any size if needed in the future ;)
ahsanpervaiz Featured By Owner Jun 26, 2010  Professional Interface Designer
very nice clean logo
messinmotion Featured By Owner Jun 12, 2010  Professional Interface Designer
Clever one axe.
MusingStar Featured By Owner Jun 1, 2010
I wonder if you had chosen a soft aqua green instead of yellow? Yellow can actually put off a lot of people since it's a bold color. I can understand its use for contrast though, except in this graphic, I think I find it distracting right next to the dark gray ring. I love the design though. Very well done.
Axertion Featured By Owner Jun 1, 2010  Professional Interface Designer
Blue and Yellow are complimentary colors, meaning they look good together. I don't really think green would compliment the logo too well :P
no-preview Featured By Owner May 28, 2010  Professional General Artist
I like NeoSans but not with this icon or maybe the light blue color, another thing ...I didn't like the black color in da icon, I think if u try another color from the same tones would be much better, Try dark gray and use it for the font too.
Kairoko-Itashi Featured By Owner May 28, 2010   Digital Artist
try maybe doing it 3d and glassy?
m1r1 Featured By Owner May 28, 2010  Hobbyist Interface Designer
The old logo has that retro touch to it. I can imagine this new logo, even though stylish and beautiful, become corny and outdated. That's unfortunately what happens and it is very hard to design a timeless logo. But that is a really nice one, Axe. Maybe it has a little too much different colours? I would have made the three light-gray-blue strips the same dark colour as the oval going around the logo. But that's just me and I'm no way a logo designer :D

Songylesq Featured By Owner May 28, 2010  Professional Interface Designer
I lol'd hard to their previous logo, haha :D
Anyways, nice symbol, but typo is really itching my eyes... :)
Go Axe, better luck next time, haha ^^
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