I really like it as a graphic, but as a logo, it's quite bad to be honest. But let me explain why.
I guess I know where the N the E and the M is, but to be honest again, I can hardly see them. The N and M dont look like they belong to the logo. Only the metal part has a logo feel to it, and attracts the eye, guided by the "fire swooshes" that seem to be there just for cool looking design reasons.
To me, the logo looks like:
S-S Z-Z FS FL (yes its weird, but i have to think of a mirrored L for style reasons, yehaw) a stylish 8 with flames a stylish H with flames J-J
My first association was an american football. It reminds me somehow of a team logo or something. I don't know if the company has anything to do with american football at all, if it is so, then this is definitely a plus.
If not, than it brings across an absolutely wrong information, which a logo obviosuly shouldn't.
What does the logo tell me about the company:
It's a sports company It may has to do with car parts, like NOS The service/company/product seems fast The company is very young The company tries to get their first steps into the market probably max. 10 people working there
That's my impression after looking at the logo for around 3 minutes, which is a long time.
If 4 of 6 impressions are right, including the first or second one, than the logo is at least good enough to bring across the correct information.
If not, then I guess you should start from scratch and use this as a reference.
So, if my impressions were wrong, the logo did not bring the company accross, which is an essencial part of the logo.
About the shape, I can hardly see the initials, which is bad if the logo consists almost only of intitials. Also, it doesn't pass a "take a fast look and draw it again" test. If I'd drive across a cardboard with this logo on it, I would not have any clue what the logo actually looked like.
Thinking of it as a logo only for a web company, the logo still does not seem to be good when printed on paper, printed out emails. It has very sharp edges and small spaces, which makes it hardly recognizable when printed very small, like on a letter or ID card, or souvenir pen.
Talking about style and technique, I always love your work. It just looks fresh and very well done. You really think of how to make a logo look really cool. But compared to the information a logo should bring across about a company, about their work and about compability to other media, your logos all seem to lack of serious information.
They all look just like "wowy!!", but as graphics, not as logos.
Really good logos should bring lots and lots of information across. They should be easily memorable and fast to notice. Just think of McDonalds golden arch logo or apple.
You can make the apple logo very stylish, with metal surface and reflections and stuff, but in the end, it just brings across everything apple stands for.
It's a very round, very smooth and stylish logo, just like the products they sell. It has almost no edges, which is kind of a metapher to their usability, as we all know that apple iPods, Macs or iPhones are incredibly easy to use, as the interface is very clear, without "edges".
It's easy memorable as it has a bite in it, which seems unconventional, the "fun part" of the logo. It's an apple and the companys name is apple, how easy! You see the apple, on any size.
Sure, it's a logo that evolved alot over years, but that's just how a logo should be like in the ideal case. Simple, clear, easy to memorize, easy to destinguish between other logos and graphical elements, etc.
So, If I had to give stars to your logo, I'd say, if it's a football team/company logo, then it gets 3 of 5, as it feels like a sports or football company, still having trouble being recognizable or readable.